The holiday season has a way of turning us into elves with shopping carts instead of sleighs. But sometimes, the best part isn’t just the giving—it’s the thrill of the haul itself.
Whether you’re making videos to share on YouTube or TikTok, planning Instagram-worthy gift spreads, or simply want to find clever ideas to make the most out of your festive shopping, Christmas hauls are the real holiday magic in action.
1. Classic Gift Haul
Nothing beats the traditional gift haul. This is where you show off everything you bought for friends, family, and maybe even yourself. Think pajamas, socks, perfume sets, cozy throws, books, and classic stocking stuffers.
The beauty of this haul is in its relatability. Everyone knows what it feels like to wrap socks for Dad or snag that last discounted candle. Share personal picks and explain why you chose each gift—it makes the haul more personal and engaging.
2. Dollar Store Christmas Haul
If you’ve ever walked into a dollar store during the holidays, you know it feels like stepping into Santa’s workshop on a budget. From ornaments to gift bags, you can snag a mountain of holiday gear without maxing out your card.
Pro tip: organize the haul into categories—decor, wrapping essentials, snacks, and crafts. Viewers and readers love seeing how far a small budget can stretch. According to retail surveys, 63% of shoppers hit discount stores during the holiday season, making this a popular haul idea.
3. Luxury Christmas Haul
On the flip side, if you splurged this year, a luxury haul can be equally captivating. Designer handbags, premium fragrances, high-end tech gadgets, or gourmet gift baskets all fall into this category.
The trick is to balance showing off with storytelling. Instead of just saying, “Here’s a Gucci wallet,” talk about what made it special—perhaps it’s a long-awaited purchase or a gift that symbolizes reaching a milestone. Luxury hauls perform well on social media because people love aspirational content.
4. Christmas Decor Haul
Every year, new holiday decorations hit the shelves, and many of us can’t resist grabbing a few (or a cart full). A decor haul is one of the most engaging haul types, especially when you break it into themes—rustic farmhouse, glam metallics, vintage vibes, or whimsical characters.
Stats show that Americans spend an average of $230 on Christmas decorations each year, proving this is a hot category for content. Bonus points if you follow up with a “decorate with me” video or blog post.
5. Stocking Stuffer Haul
There’s something delightful about tiny treasures. A stocking stuffer haul can feature mini lotions, quirky gadgets, chocolates, keychains, and novelty socks.
Stocking stuffers are often impulse buys, so showing off creative finds can inspire others. Use this haul to spotlight unique small shops, local brands, or quirky Amazon finds.
6. Book Lover’s Christmas Haul
If you or your loved ones are bookworms, a holiday book haul can be pure joy. Show off the novels, coffee table books, cookbooks, or children’s stories you’ve picked up.
According to Statista, book sales spike by 25% during December, making this a prime haul idea. You can add cozy touches by pairing books with mugs, blankets, and hot cocoa packs for the perfect winter vibe.
7. Kids’ Christmas Haul
Parents often look for inspiration when shopping for kids. A haul that features toys, board games, puzzles, clothes, and educational sets can be a lifesaver for them.
Make this practical by categorizing gifts by age group—toddlers, grade schoolers, and teens. Highlight affordable but durable items, as parents often look for value.
8. Beauty and Skincare Haul
Beauty brands go all out during the holidays with gift sets, advent calendars, and special releases. A beauty haul is both fun and informative because people love to discover new products before spending their money.
Include honest first impressions of packaging and formulas. Show the difference between luxury sets from Sephora and affordable options from drugstores. Since the global beauty industry generates over $100 billion annually, this type of haul never goes out of style.
9. Tech Gadget Haul
Tech makes its way onto nearly everyone’s Christmas list—smart speakers, earbuds, tablets, or gaming accessories. A tech haul is especially appealing because it blends practicality with excitement.
Tech buyers spend an average of $500+ per household during the holidays. Highlight features like portability, durability, and gift-worthiness to add value to your haul content.
10. Cozy Winter Essentials Haul
Sometimes, the best Christmas hauls aren’t flashy—they’re comfort-driven. Think plush blankets, thermal socks, hot water bottles, fuzzy pajamas, slippers, and candles.
This kind of haul resonates with anyone who loves the idea of curling up by the fireplace. It’s also a subtle way to encourage self-care during a hectic season.
11. Grocery and Food Haul
Holiday groceries can be a haul of their own. Showcase Christmas treats, baking supplies, specialty chocolates, and festive drinks. You can even spotlight traditional foods from different cultures.
Food hauls are useful because they help viewers discover what they might be missing for their own tables. Stats show that holiday grocery sales account for 20% of annual food retail revenue, making this a category with strong appeal.
12. Thrift Store Christmas Haul
For a sustainable twist, try a thrift store haul. You can find vintage ornaments, secondhand sweaters, quirky mugs, and even lightly used books or games.
Thrifting is more than shopping—it’s treasure hunting. Plus, it appeals to eco-conscious audiences since reusing reduces waste. Fun fact: secondhand sales grow 3x faster than the retail average, proving this haul style is here to stay.
13. Handmade Gift Haul
Showcasing handmade items—whether you bought them from local artisans or crafted them yourself—adds a deeply personal touch. Think hand-poured candles, knitted scarves, or painted ornaments.
Highlight the stories behind each piece. A haul like this inspires others to support small businesses or DIY their own gifts.
14. Pet Christmas Haul
Pets deserve Christmas too. A pet haul could include treats, costumes, toys, grooming sets, and comfy beds.
Pet-related spending skyrockets during the holidays, with Americans spending $20+ billion annually on their furry friends. Show off festive squeaky toys or even pet advent calendars to melt hearts.
15. Travel Christmas Haul
If you’re planning a holiday getaway, a travel-themed haul can be engaging. Show off luggage, packing cubes, portable chargers, travel-size skincare, or winter gear.
This haul resonates with those heading home for Christmas or flying somewhere snowy. Add personal anecdotes about how you prep for smooth travel—it makes your haul feel practical and personal.
16. Teacher/Neighbor Gift Haul
Many of us buy small gifts for teachers, coworkers, or neighbors. A mini-gift haul can feature baked goods, mugs, candles, or gift cards.
Viewers love this type of haul because it gives them quick and thoughtful ideas for people they don’t want to forget but may not know deeply.
17. Advent Calendar Haul
Advent calendars aren’t just for kids anymore. From chocolates and skincare to wine and Lego sets, there’s an advent calendar for everyone.
An advent haul is especially fun if you open one or two doors to give a sneak peek. Since searches for advent calendars spike by over 120% in November–December, this type of haul is a guaranteed winner.
18. Craft Supply Haul
For DIY lovers, a haul of craft supplies—glitter, glue, ribbon, card stock, and fabric—can be more exciting than the gifts themselves.
Show how you’ll use each item for Christmas cards, wreaths, or handmade décor. People enjoy practical inspiration, especially if they’re trying to save money by crafting.
19. Online Shopping Christmas Haul
With e-commerce ruling the world, an Amazon, Etsy, or Target online haul can be very relatable. Unbox packages and share first impressions—it feels raw and authentic.
E-commerce sales in December alone often surpass $200 billion worldwide, so this haul idea speaks to nearly everyone.
20. Fitness and Wellness Haul
Christmas is also the season when many plan for a healthier new year. A haul featuring yoga mats, resistance bands, supplements, or athleisure wear can be refreshing.
Frame it as gifts for yourself and others to kick off the new year right. It’s practical, timely, and motivational.
21. Movie and Game Night Haul
Holiday downtime calls for entertainment. A haul with DVDs (yes, some people still buy them), board games, puzzles, popcorn, and matching pajamas is a crowd-pleaser.
This haul works well for families or couples looking to spend cozy nights together.
22. Subscription Box Christmas Haul
Subscription boxes are gifts that keep giving—snack boxes, beauty kits, book clubs, or coffee-of-the-month.
Showcasing a haul of different subscriptions can help people choose the perfect one for their loved ones. Since the subscription box industry is projected to reach $65 billion by 2027, this is a trendy haul idea.
23. Mixed Christmas Haul
Sometimes, the best hauls are the messy ones—a little bit of décor, some beauty products, a sprinkle of snacks, and a random gadget or two.
A mixed haul feels authentic because that’s how most of us shop—grabbing things here and there until the cart looks like Santa’s workshop exploded.
Conclusion on 23 Christmas Haul Ideas
At its core, a Christmas haul isn’t just about showing what you bought—it’s about sharing inspiration, excitement, and holiday spirit. From dollar store steals to luxury splurges, from pet treats to book stacks, each haul idea has the power to connect with people, spark new traditions, and make the season brighter.
Think of hauls as modern-day storytelling: a way to share not just objects, but the thought, creativity, and joy behind them. Whether you’re filming for an audience or simply making memories with family, these 23 haul ideas give you the blueprint to make this Christmas both festive and unforgettable.